in recent years, the rapid development of local websites, investment and financing began to germinate. The above is the monitoring data of investment and financing events that occurred in this field in recent years.
can be seen from the data, investors are generally divided into two types: first, relevant industries, large companies to acquire resources, and two is venture capital strategic investment. As far as investment prices are concerned, the price of 3 years has risen by about 10 times since 2009, reflecting the growth of the field since 2008.
through the local website operations team and strategic investors repeatedly deep communication, we can sum up the local website in investment and financing problems still exist 4 key issues:
one, growth speed problem.
the field is a well-known slow industry, traffic accumulation in the early stages of "local communities for three years," the law. Even with a flow base, income growth and growth will take at least 3 – 5 years. Therefore, we see investors who have more capital resources are often in the A round of entry, the main investors are venture capital background.
two, policy risk issues.
because the local website has the media ingredient, therefore has the bigger uncertainty in the policy stratification plane. For example, a number of famous local websites were temporarily shut down last year and so on, which casts a shadow over the investment in this area.
three, pattern replication.
we have seen a major investment in the field, after the acquisition occurred in 2008, because in 2008, 365 real estate home network of Hefei forum for the acquisition and transformation of the field established a profit model.
There are 2 big problems ahead of
replication in the profit model:
1, but so far, the majority of local websites relying on influence and media capabilities are still profitable. And the model relies too much on traffic, which leads to the huge bottleneck and risk of replication.
2, pure media mode, limited profit mining, and this is also a big difference between local and city newspapers.
four, business scale issues.
in 2013, a number of local website revenue reached 20 million yuan level, which is still not enough to meet the scale of capital needs. At the same time, the key problems in the expansion and expansion of local websites are: the service industry is complex; the growth of traffic in different places is difficult; the management of chain operations is difficult; and the profit models are diversified. The result is that the local revenue will form the ceiling of the business income, while the difficulty of copying in different places increases the investor’s suspicion about the scale of the business. Therefore, there is a huge mystery on the scale of business, and whoever can solve it quickly will become the boss of the industry.
synthesizes the above four difficult problems, investor’s suspicion, risk >